Personal Attachment Style free essay sample

My personal attachment style as determined by the Adult Attachment Style Questionnaire (Fraley, n. d. ) was secure, which seemed appropriate. Individuals with secure attachment styles are not typically concerned with rejection from a partner and they tend to be comfortable in emotionally close relationships (Rodriguez Ritchie, 2009). Research has shown that when secure individuals face conflict, they are likely to problem solve using strategies such as compromising and encouraging mutual discussion and constructive communication (Carnelley, Pietromonaco, Jaffe, 1994; Riggs, 2010). Additionally, secure individuals have a decreased potential for depressive symptoms and a far lower risk for psychological disorders throughout adulthood (Riggs, 2010). The questionnaire provided a realistic and accurate assessment of my natural tendencies in intimate and other relationships. Contributing Genetic and Environmental Factors I was endowed with good genes both of my parents were calm, warm, loving people who had above average intelligence and the ability to think in progressive and effective ways. We will write a custom essay sample on Personal Attachment Style or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They were socially aware and had many friends and colleagues who respected and loved them. I had a close to ideal family environment as a child: my parents were particularly responsive to my needs and my opinions were always respected and valued. I was not ridiculed, mistreated, or abused, although I was held to high standards and was encouraged to behave appropriately and thoughtfully and to express my feelings in creative, honest, and constructive ways. Research indicates a correlation between early attachment development in childhood and the capacity to form close attachments in adulthood (Brandel, 2010; Reyome, 2010; Riggs, 2010). Sullivans developmental model placed critical importance on interpersonal relationships and how children, and later adults, construct ways to maintain relationships within the family and with others (Brandell, 2010). Because people have intrinsic psychological needs, they create ways to fulfill them, and if the needs are not met by psychologically healthy interactions, less effective unhealthy means are implemented (Brandell, 2010; Rodriguez Ritchie, 2009). My childhood environment was conducive to psychological health and provided the emotional building blocks for future positive relationships. Affect on Cognitive and Social Development Research suggests that abuse during early childhood deeply affects an individuals future ability to bond with others, in effect, abuse influences social development (Reyome, 2010; Riggs, 2010). Furthermore, it may interfere with the individuals ability for emotional regulation, and may contribute to maladaptive emotional coping skills that may lead to psychological disorders (Riggs, 2010). Insecure individuals show a decreased ability for social information processing, such as careful listening (Riggs, 2010). Compounded with decreased emotional regulation, maladaptive coping skills, and a propensity to psychological disorders, maltreatment in childhood has a tremendous impact on social development and the ability to engage effectively in relationships in general (Brandell, 2010; Carnelley, Pietromonaco, Jaffe, 1994; Riggs, 2010). In early childhood, children create norms and develop expectations according to the quality with which their needs are met, usually by the mother (Brandell, 2010). These norms and expectations are the templates by which individuals relate to others throughout their lives (Brandell, 2010; Reyome, 2010). When a mistreated individual consistently distorts self-perceptions and inaccurately interprets the behavior of others as threatening, they may engage in retaliatory behavior (Riggs, 2010). As previously mentioned, I was raised in a warm, wholesome family environment in which personal expression was expected, valued, and appreciated. I grew p believing and experiencing that the most valuable relationships are the intimate ones I have with family and close friends. They are the safe harbors that naturally ameliorate the challenges of life. I developed highly positive expectations about intimacy, and my needs were mostly addressed. Because I learned that close relationships are safe, I perceive them accurately and as a non-threatening component of life. The pleasure I derive from close relationships has diffusely permeated my relationships in gener al, and I seek out and appreciate some level of intimacy in all of my relationships.

How to Write an Analytical Essay on Forensic Anthropology

How to Write an Analytical Essay on Forensic Anthropology The analytical essay can seem a daunting writing task, especially if you have never written anything like it before. Thankfully, it is not nearly as difficult as it may seem: The first step is understanding your objective. With the analytical essay, your goal is to present a claim, or an argument which your entire paper will analyze. In many cases, you might analyze a book, or a piece of writing. But in some cases you can analyze a key issue or idea within a book or a key concept inside of a broader topic. When doing any of these, you have to first break down the topic into different parts and then provide sufficient evidence for each part so that you can best support your claim.  If you want to argue, for example, that one forensic anthropologist’s work on a particular Native American culture comments upon the colonizing of their lands, then you might analyze a particular publication from that forensic anthropologist, or a particular technique used to discover certain things. In either case, this would serve as your thesis statement. The second step is deciding what you want to write about. In most cases your teacher will provide you with the topic or a list of possible topics from which to choose. Read over your prompt carefully and focus on your argument. If you are writing about a historical event through the eyes of forensic anthropology, you want to focus on what tools or techniques or findings contributed to what historical event took place. If you want to write about a scientific finding, you should follow the scientific method in order to analyze the results. But you always can use our list of topics on forensic anthropology. The third step is to brainstorm. You have to make a list of what possible angles there are for your argument, and which angle you want to use. Try and list those things which you feel are important, such as repeated ideas, metaphors, or phrases. Look over how the text you are analyzing works, or how the method you are analyzing works. You can analyze a type of forensic anthropological research and if so, you should consider the different methods and results of that research, and analyze whether the experiment had the right design. Dont forget to include only solid information that dont cause any doubts. You may use these facts on forensic anthropology as an example. The fourth step is to write out your outline. Start with your thesis statement. Your claim, or argument, has to take one side. It cannot be a fact that is uncontested. You must also make sure that whatever thesis you have selected can be adequately covered in the space you have at your disposal. Do not try and write about all of the different research methods possible in only 500 words. Pick one and analyze why it is the appropriate/or not appropriate method for a particular line of research. Make a list of the key paragraphs and the evidence you will present in those paragraphs. If, for example, you have three reasons why a particular research method is not appropriate, all three should have an individual paragraph. The supporting evidence you find should come from a primary source or secondary source, such as the text you are analyzing and other journal articles. When that is all done, write out your draft, edit, and revise. At CustomWritings.com you can hire an essay writer to get a custom analytical essay paper written from scratch. We guarantee you high quality and plagiarism-free!

Jesus, Son of God Research Paper Example | Topics and Well Written Essays - 1000 words

Jesus, Son of God - Research Paper Example He is also believed to have risen from the dead three days after being crucified. In the course of his life, Jesus is said to have performed many miracles. The nature of Jesus has however been severally questioned by those opposed to the Christian religion. As a religion, Christianity was initially founded on the principles of Judaism. God is said to have had a covenant with the people of Israel. The covenant had a declaration that he would send them the messiah who would bless not only the Israelites but the entire world. This was after the fall of man in the Garden of Eden. The Old Testament contains over 100 prophesies that make reference to the coming of the messiah and give the qualities that the messiah would have. The prophesies that are found in the Old Testament also predict the place and the circumstances under which the messiah would be born. The prophesies also give the characteristics that the messiah would have that would set him aside from the rest of the population an d from the rest of the prophet. Jesus is said to have fulfilled all these prophesies and is therefore believed to be the messiah who would save mankind. He (Jesus) was for example conceived by the power of the Holy Spirit. He is also said to have been born of a virgin (Darst 4). The title of Son of God comes from the fact that Jesus was conceived by the power of the Holy Spirit. ... Another reference can be found in the book of Mark 3:11 where after casting out demons, the demons bow to Jesus and refer to him as the Son of God. Jesus also referred to himself as the Son of God. He refers to God as his father. These assertions begin at an early age in Jesus’ life when his parents find him in the temple and he refers to it as his father’s house (Luke 23:49). Jesus also did not object to any reference to himself as the Son of God (Hurtado 20). The nature of the mission of Jesus is said to have been two fold. In the first place, he had to take the form of man, and live like a man so that he could teach people about the nature of salvation. His human form was despite having a divine nature in that he was the son of God sent for the redemption of man. Jesus was also to pay the ultimate price for the sins of man despite the fact that his divine nature allowed him to be free of sin. He paid this price when he was crucified and died on the cross. Because he was the son of God, he rose from the dead. This provides the basis upon which Christianity is built (McGrath 1). The teachings of Jesus were different from those that the earlier prophets and the priests preached. While the norm was for the priests and those responsible for teaching religion was to emphasize on the following of the set rules and religious ceremonies. Jesus however asserted that the mere obedience of the laws did not make one holy. Instead, he preached one love for God and love for other people as the most important commandment. Love for God and love for fellow men is therefore one of the most basic and fundamental principles of the Christian religion. As a human being, Jesus spent his life travelling with his disciples and teaching a message of peace and salvation. He also called

The relationship between SC35 and E2F1 in the apoptotic response of Research Paper

The relationship between SC35 and E2F1 in the apoptotic response of head and neck cancer cells following cisplatin treatment - Research Paper Example The impact of head and neck cancers on the health care system can be gauged by the fact that each year almost 500,000 new cases of head and neck cancers occur globally, with almost two thirds of the cases occurring in developing nations (Marur & Forastiere, 2008; Lung, Tascau, Almasan, & Muresan, 2007). There are several risk factors for the development of head and neck cancer but amongst those, the most important are tobacco use and alcohol consumption (Forastiere, Koch, Trotti, & Sidransky, 2001). Studies have revealed that the consumption of tobacco and alcohol has the strongest association with these cancers and these factors have a synergistic effect in the causation of head and neck cancers (Leemans, Braakhuis, & Brakenhoff, 2011). It has been found that tobacco usage increases the risk of developing head and neck cancer from five to up to twenty five-fold (Marur & Forastiere, 2008). Moreover, the use of both tobacco and alcohol leads to a forty times greater risk for these can cers (Marur & Forastiere, 2008). ... Over the last few years, there has been an increase in the incidence of cancers occurring at the base of the tongue and the tonsils. This changing trend has been attributed to the increase in the occurrence of HPV-associated squamous cell carcinoma (discussed above) which occurs due to HPV infection following oral sex, which has become an increasingly popular practice amongst the younger generation (Marur & Forastiere, 2008). More recently, it has become common practice to classify head and neck tumors into two main subcategories based in the underlying aetiologies and risk factors, viz. HPV-positive and HPV-negative head and neck tumors. Studies have revealed that these tumors belonging to these two categories differ in not only the aetiology and causative factors but also have different underlying molecular mechanisms, which cause them to have different levels of tumor severity and prognosis (Leemans, Braakhuis, & Brakenhoff, 2011). Head and neck cancer is a heterogeneous disease, which can arise due to several different molecular mechanisms, each of which have different implications for the cancer invasiveness, severity, response to treatment, prognosis and patient survival rates (Leemans, Braakhuis, & Brakenhoff, 2011). Cancers are shown to be clonal replications of cells that have acquired certain genetic alterations which cause them to undergo unchecked cellular proliferation. These genetic alterations can occur in two main classes of genes which are important in the cell cycle, viz. proto-oncogenes and tumor suppressor genes (Forastiere, Koch, Trotti, & Sidransky, 2001) In the case of tumors of the head and neck, studies have revealed that the most commonly implicated genetic change in tumors of this region is the loss of region 9p21

BTK (DENIS RADER) Research Paper Example | Topics and Well Written Essays - 2250 words

BTK (DENIS RADER) - Research Paper Example Once he came back from the Air Force, he took up a job in the meat department of a grocery store. He lived separate from his parents. In 1973 he married Paula Dietz who was a secretary at the local hospital. They had 2 children together. According to Rader, he had a good marriage with his wife for the first 30 years. After 34 years of marriage, his wife filed for divorce on grounds of his mental health being unstable, after which Rader was arrested. People had mixed views of Denis Rader in their community. Some found him proud, rude and confrontational, while others found him to be to be a nice, friendly guy. As a child, Rader was very highly sexually active. Not in the sense that he performed sexual acts as a child (it is known that he graduated from high school as a virgin), but he would be easily provoked by spankings from his mother. He even had Sexual magazines and would sketch his sexual fantasies on paper. He would break into people’s homes when no one was there and wou ld steal ladies underwear. Peeping and breaking into homes had become more frequent during the age of 14 till 21. The first killings he ever made as a child was of dogs and cats, by strangling them to death. Throughout his childhood, Rader was known to be a poor student who preferred isolation. He enjoyed the torturing of animals and gathering of erotic pictures of women instead of making friends. He modified these pictured he collected adding gags, chains and ropes to the pictures to sexually please himself with the idea of torture. The only 2 social activities that Rader ever indulged in were either his duties in the church or during his training as a boy scout. While he was in the boy scouts, he quickly learnt the art of tying knots, which helped him later on when he bound his victims before killing them (McClellan, 2010). Once BTK’s violent streak grasped him, there was nothing that could stop him. From 1974 till 1991, BTK Dennis Rader was responsible for killing 10 women in Wichita, Kansas. He was known to tie up his victims, torture them and then kill them. Hence the name BTK, Bind, Torture and Kill Dennis would collect personal items from his victims as souvenirs, after killing them. He even sent letters to the police and newspapers after his killings. The first letter that the police received from BTK was in 1974 after his first killing of the Otero family, that very year. His second letter, sent in 1978, was clearly a stunt for attention from the media. His letter was addressed to a television station as BTK, after which the name became famous for the serial killer. Dennis was even a writer of poems. His poems often contained descriptions of how he imagined his victims’ killings and some poems were even written with intent to be sent to his own victims. Dennis last made contact with the media in 2005. Forensic software discovered that the Microsoft Word document which was deleted had metadata that contained the phrase ‘Christ Luthe ran Church’ and the name ‘Dennis’ for when it was last modified. The church website then showed Dennis Rader as the church president, after which the authorities started investigation on Dennis Rader. The police obtained a warrant for collecting DNA samples of Rader’s daughter. This DNA sample matched with the semen that authorities found in one of the earlier BKT killing victims. This gave the authorities a lead on the

Permodalan Nasional Berhad Is The Second Largest Shareholder Marketing Essay

Permodalan Nasional Berhad Is The Second Largest Shareholder Marketing Essay To develop, produce and market a broad range of reliable, natural and nutritious dairy products that contribute to well-being and vitality of life. To recognize that know-how, quality, dedication and leadership of our employees are the most crucial assets to achieve our targets. For generations, Dutch Lady Milk Industries principal business is to supply quality dairy and infant nutrition products to the nation. Today Dutch Lady ranks among the top three dairy producers in Malaysia. Generations of Malaysians have grown up on Dutch Lady dairy products. While Dutch Lady first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industries extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. Every product innovation that rapidly develops infant and child formula range is backed by extensive research both locally and internationally. DLMI is the largest purchaser of local fresh milk from the Veterinary Services Department. It also supports local industries by using a substantial amount of local ingredients such as palm oil and sugar in its products. The quality of the Companys products is paramount. Quality Control and Quality Assurance are prime considerations. In line with this, the Company has continually been accredited with ISO 9001 certification since 1995. Strong emphasis is also placed on food safety with the implementation of HACCP (Hazard Analysis Critical Control Point) System to cover all its plants. Since it commenced manufacturing in 1963, DLMI has steadily expanded its operations in Malaysia. Its chilled plant is one of the most modern in South East Asia. SECTION 2.0 BUSINESS OVERVIEW Figure 1 Total market for Chilled Business  [1]   Source: DLMI (2009) As shown in Figure 1, the total chilled (total of eating yoghurt, yoghurt drink and cultured milk) market is consistently growing but at a very slow rate. Therefore, Dutch Lady is hoping to play a role in growing this niche market where most players neglect. From a recent study done by a third party, consumers nowadays are vey health conscious and are ready to take up anything that could help benefit their health. This is especially helpful with the females growing interest in getting slim through exercise or daily intake of nutritious yoghurt. Figure 2 Chilled Business Volume Percentage Share by Players  [2]   Source: ACNielsen Malaysia (2009) DLMI is currently at third position in terms of percentage volume share for chilled business in comparison to Msia Milk, the market leader and Nestle at second. This is due to DLMIs limited chilled product line. MSia Milk, though only provides Fresh and Low Fat Milk, their best seller are the 2 Litres package size and therefore, in terms of volume and value they are still the market leader. Nestle on the other hand offers a wider chilled product line by offering yoghurt, yoghurt drinks and cultured milk. These are the plausible reasons for DLMI inability to capture a larger market size because it neither produces 2 Litre package size milk not does it offers cultured milk as part of its chilled product line. Currently, the market is desperate for some product excitement and flavours. This could provide DLMI the opportunity to capture the market through target groups and segmentation of the market which will be discussed later in the other sections. Moreover, by collecting enough information of the potential areas, DLMI could use the marketing mix to help boost their sales and have a larger consumer base for the chilled market. In order to gel all these ideas into possible actions, the author would like to propose a bold move into introducing the Tropicana flavor for all range and pack size for both yoghurt and drinking yoghurt. This Tropicana flavor will definitely draw attention and create a new group of consumers. Plus no other competitor products have come out with such thrilling flavor, therefore these would definitely appeal to those whom are bored of the old traditional flavours and are looking for new range of stimulation for their taste buds. SECTION 3.0 TARGET MARKET Figure 3 Sales Review for Chilled Product by Chain  [3]   Source: BW (2009) As depict in Figure 3, Giant chain supermarket is the one with the highest sales value growth for chilled business and Tesco at second place. Hence, DLMI could target the consumers from both these chains as the trend that can be seen here is that consumers prefer to purchase chilled products at chain supermarkets with warehouse concept. Giant and Tesco are typically a supermarket that builds on purchasing at bulk to keep the selling price as low as possible to attract consumers that are looking for supplies at below average market price. Consumers that purchase at Tesco and Giant are generally from the middle income group and form the Malay ethnic group as the main followed by Chinese ethnic as shown in Figure 4. For that reason, we could factor in these as part of the target group for the new Tropicana flavor. Figure 4 Sales Review for Chilled Product by Chain  [4]   Source: Dunnhumby (2009) Presently, DLMI demarcation of area is by Central (Seremban, Pahang, Klang, Kajang, Petaling Jaya); East Coast (Kota Bahru, Kuantan); North (Perak, Penang, Kedah, Perlis); South (Melaka, Batu Pahat, Johor Bahru); Sabah and Sarawak. And as shown in Figure 5, the AMS for Central seems to be the most promising area of development followed by South and then North. Therefore, it is safe to conclude that consumers at more developed areas are more particular towards living a healthy lifestyle. Figure 5 Average Monthly Sales of Chilled Business by Area  [5]   Source: BW (2009) Therefore, the target market that DLMI is looking at to grow their chilled market share is through three different target groups: Middle income group which frequent hypermarkets or supermarkets at central, south and north region with basket size of about RM35 to RM40 per visit; Teenagers age 35 and below whom are at the launch of their career and tends to emphazise slimming and natural beauty; Adults age 35 and above whom are more health concious towards living a longer healthy life. Since yoghurts and yoghurt drinks are classified as convenience products as it is bought frequently and immediately at reasonably low price with many point of sales, it is therefore considered a potential market which DLMI would like to nurture in hope that they could construct a loyal customer base as a platform for future consumers while at the same time educating these consumers about the importance of eating and staying healthy. The Tropicana flavour would be able to cater to these group of health concious consumers because it is rich in nutrients from all the mix tropical fruits. SECTION 4.0 LONG TERM AND SHORT TERM GOALS SHORT TERM Chilled products are very dependent on promotions, therefore for the short term goal, DLMI hope to successfully execute all promotions planned throughout the year as depicted in Table 2. The selections of the promotion are during festive seasons where consumers are more likely to spend more. The author is hoping to be a trend setter using these promotion plans by encouraging consumers to purchase more yoghurt drinks and yoghurt as a festive item instead of just a convenience product. That is the very reason why most of the promotions for the chilled products are conducted during festive seasons and national fairs. Table 2 Promotion Plan for Chilled Products  [6]   Source: DLMI (2009) LONG TERM In the long term however, DLMI is hoping to be able to strengthen the position further if the initial establishment succeed. These are the few long term actions that DLMI could consider: Focus on key outlets with key SKUs; Listing of only the top flavours; Operation support from chain supermarket to build business further; Conduct cross promo with any value added product; Secure additional space for greater visibility; Implementation of segmentation according to agreed planogram; Implement trade schemes to drive distribution; Mount activities to convert competitor users; Promotional activities to reward loyal users; Induce trial through giving out free sample pack size. These long term plan are also meant to be continuously conducted throughout each year to secure the share of business in the chilled market. SECTION 5.0 MARKETING STRATEGIES Figure 6 Marketing Above The Line 360 ° Activation  [7]   Source: DLMI (2009) DLMI 360 ° activation plan is one form of marketing strategy to create brand awareness and ideally brand preference among existing consumers and possibly new users who will prefer a new sort of exciting taste. The awareness campaign will touch on all forms of media from online advertising to advertising on the shelf itself to news and ads. ADVERTISING DLMI will roll out a coordinated advertising campaign to emphasize the following points: Dutch Lady yoghurt is getting better, with a new and refurbished new Tropical flavor. DLMI could consider using print and broadcast ads in women-oriented mediums several weeks before the new introduction of products to inform people of how healthy is Dutch Ladys yoghurt and changing to meet their needs. Billboards, television, radio, and display signs will be primary vehicles for this. About two weeks before introduction, our ads will change from stressing our company image to stressing product line imaging. DLMI will also run specific ads the Tropical flavor product stressing its benefits to the consumers. This specific part of the campaign will primarily use magazines, radio, and other mediums targeted at the under 25 aged crowd. After product introduction, will run advertising to persuade and remind consumers of our new products. There will be a customized advertisement of the video which shows the new Tropical flavor with a silent background to serve the product tagline. PUBLIC RELATIONS DLMI will pursue the following public relations oriented programs: DLMI will put together a press kit showing LOreals commitment to grow and serve the Dutch market. We will include key facts including our additions to the employment rolls and charitable contributions. We will look to host and/or sponsor events that appeal to our target markets. For our more mature audience with increased dispensable income, we will sponsor a Women in Business seminar. Women in key roles as models or local actresses can be presenters. For those women at home, we will look into sponsoring events that will appeal more to them something along the lines of a home and/or garden show and conventional housewives will be chosen as the product ambassador. We also are excited about creating Health Shows geared towards the younger and first time consumers. The Shows will focus on education of terms, etc. and actual hands-on training. They can be arranged on a small scale, e.g. a booth at a mall, to a larger event at a local hall with many booths. We will donate a portion of sales of the new Tropical flavour towards slimming research. This will be displayed on all advertisements associated with the new flavour product. PRODUCT TAGLINE THE TROPICAL SILENCE THAT BRINGS HARMONY TO YOUR HEALTH PRODUCT VIDEO * Please refer to attached flash video* SECTION 6.0 SITUATION ANALYSES GIANT S.W.O.T. ANALYSES GIANT CUSTOMER GIANT STRENGTHS WEAKNESS C H A N E L Hypermarket Wide distribution network with high number of stores. (Total: 110 outlets, EM: 10 outlets and PM: 91 outlets) Giant operation team welcome in-store approaches on tactical promotions (priority given to top suppliers) Store layout with event area for in-store activities Space allocation for activities at Kids Playground. Issues at HQ:- No yearly promotion calendar to be furnished to suppliers for promotion planning. No full control over space allocation at store level for promotions Scan sales data provided to Category Captain limited to 7 Hypermarkets. No standard concept for HS display at CS/Supermarkets due to no plan-o-gram design for these channels. Plan-o-gram of stores is sometimes influenced by competitor Issues at DC:- No system to measure on-time delivery to stores. Weakness of delivery window to stores (too big gap from date of orders receipt to delivery that cause stock issues at store level. Capacity issue to manage high stock weight/turnover. Issues at Store Level:- Some of the store buyers are lack of understanding of internal SOP and not discipline in ordering -> lead to replenishment issues at store level. Service problems of Chilled vendors to supermarkets/CS Supermarket Cold Storage GIANT CUSTOMER GIANT OPPORTUNITIES THREATS C H A N E L Hypermarkets Low store productivity due to issues at DC and store level. Store expansion (5 hypermarkets 10 supermarkets) Joint forecast with Giant in order to have smooth pipeline to stores and improve forecast accuracy. Nestle is given priority by DC on storage and delivery to outlets (due to top-to-top agreement on sales target and incentives). Consistency in stock deliveries of competitors that helped their AV at store level and promotion execution. Supermarket SOS improvement by initiating plan-o-gram for CS/ Supermarkets and influence store buyers to allocate more SOS to DL products. Customised promotion for Supermarkets/CS that has different shopper profile. Cold Storage GIANT DLMI IN CUSTOMER (GIANT) DLMI VS COMPETITION STRENGTH WEAKNESS OPPORTUNITIES THREATS C A T E G O R I E S Chilled We are No. 3 suppliers in Chilled category after Cotra and FN. Strong brand equity. We are lack of focus in Chilled compared to Ambient and no creativity in promotion activity. Our facing is less prominent compared to competitors. According to Giant CM, shopper behaviour is trending towards bulk purchase in chilled category. Customized promotion in Giant to associate DLMI image of dairy expert Competitors (Cotra and Nestle) are dominant in this category. RTE We are No. 2 supplier in this category after Nestle. We are offered lower margin to Giant compared to other suppliers. Multipack promotion (Buy 4 at RMxx) to encourage bulk purchase. Mini road show for LF RTE and DKY in order to bring new excitement to shoppers. Stiff competition from Nestle:- 60% contribution to total sales Deep pocket and react fast to competition. Category captain. Dominant SOS at store level. Shine DKY Continual innovation from DLMI who has strong market share in DKY segment. Creative to bring new things to shoppers, Lack of communication for benefits of green tea extract to the shoppers although its one of the key selling points. Based on TNS research, we are strong in retail chain with high % of Chinese compared to those with high % of Malay (i.e. Giant). Lack of margin to retailer (as above for RTE). Communication of product benefits via sampling at selected stores. Giant has the right shopper profile for SHINE to build a bigger consumer base. Promotion differentiation (i.e. TP FOC premium) to target Giants shoppers (Based on TNS research, promotion with premium giveaway is proven effective in this category). Customized promotion for CS that captured the target shoppers. Explore TP/Triple packs promo to increase volume. Road show to create awareness and enhance communication to the target shoppers. TESCO S.W.O.T. ANALYSES TESCO CUSTOMER TESCO STRENGTH WEAKNESS OPPORTUNITIES THREATS C H A N E L Hypermarket Tesco is well-positioned for further growth to be No. 1 Retailer Limited products range offer to customers as Tescos selection on high quality products, good turnover brands and high profit margin. Strong expansion with 10 outlets opening (5 in Q2-Q3 2 in Q4) No full control and influence over space allocation as category captain. Competency in supply chain management and efficiency. Centralized system in Tesco that facilitates its EDLC operating model whilst building service levels. Tescos regulation leads to inflexibility in execution such as no premium, no cross-category promo etc. With the strength of operating system and supply chain in Tesco to drive efficiency and improve stock turn ratios. Joint forecast is required especially during promotion to maximize the sales opportunity. Tesco is a value-led retailer; its pricing policy is to be the right price on all comparable products versus the benchmark and to be the best value retailer. Tescos ability to gain customer insight, perform robust customer segmentation and deliver personalized marketing communication from its Club card loyalty Facing difficulties on stocks replenishment to be influenced at store level as store buyers are very dependent on system. The shopper behaviour insight gained from Tescos loyalty card data is currently used by Tesco in strategic decision-making, and to drive promotional activity Tesco has developed great expertise in private label development, and enable it to differentiate its offer from its competitors, build brand loyalty, grow margin and demonstrate both price and quality credentials. With the strong operating system and strategy having by Tesco, strong influence power from HQ to store level on execution and operation issue to leads the smooth process Have long term initiatives calendar plan (12 month rolling initiatives calendar) in order to work closely with Tesco (eg, PG, Nestle and Dumex) Tesco is growing aggressively to become big player in the retail market and it has market leading position which empowered them to have better negotiation power and demand against suppliers. PRODUCT COMPETITION ANALYSES Type DLMI Chilled Products Competing Products Eating Yoghurt Low Fat Nestle Fat Free, Marigold 0% Fat, FN Alive, Private Label Drinking Yoghurt Low Fat SHINE Nestle Bliss, Sunglo Lassi, Private Label SECTION 7.0 ACTION PLAN / IMPLEMENTATION Objective To be the strong No 2 position in the chilled market Selected strategy To focus on major promotion with 3 major fair and to participate in milk campaign Action Who By When Resources Measures To maintain at least 3 times promotion KAM TM Mac, July Nov Mktg Incremental of 80% 90% To participate in 3 major fair Milk For Life campaign KAM TM Jun Mktg Anniversary Milk For Life Campaign. Promotion generates about 200-400% growth, approx RM 700k To explore carton sales KAM Quarterly TM Mktg Especially on RTE and DKY To create customized pack KAM Jun TM Mktg Especially on RTE and DKY SECTION 8.0 CONCLUSIONS To conclude, even though chilled category is still at its infancy stage, the potential to grow is there. More and more Malaysians are becoming more health conscious and they are constantly looking for new exciting reasons for them to continue staying healthy. Other than that, Malaysians also tend to only buy chilled products only during promotions periods or when and as needed. Therefore such a mindset should be change and Dutch Lady should be a trend setter for such changes to happen. The proposed of this new flavor is also an opportunity for DLMI to open a new window to educate the consumers that besides exercising, the only way to stay healthy is to eat and drink healthy too. The author would again reiterate that all data provided are drilled solely by the author alone. The sources of the data taken are from the programmes and third party software that capture real life scan sales data and consumer off take.

Ethical Lessons Learned from Corporate Scandals Essay examples -- Busi

Ethical Lessons Learned from Corporate Scandals Ethics is about behavior and in the face of dilemma; it is about doing the right thing. Ideally, managerial leaders and their people will act ethically as a result of their internalized virtuous core values. The Enron scandal is the most significant corporate collapse in the United States and it demonstrates the need for significant reforms in accounting and corporate governance in the United States. It is also a call for a close look at the ethical quality of the culture of business generally and of business corporations (Lessons from the Enron Scandal). The collapse of even the smallest of businesses impacts many people, and therefore even the smallest business can learn what not to do from the multibillion dollar corporation. The failure of one’s business will greatly and negatively affect its employees, partners, as well as the families of each of those groups. Business owners have a duty to operate in a prudent, lawful and ethical manner. The major lessons that were illustrated by the collapse of Enron and other corporate scandals will be the morality play of the new economy. It will teach executives and the American public the most important ethics lessons of this decade. Financial cleverness is no substitute for a good corporate strategy. Financial accounting is a backward looking, unusually complex, subject to subjective interpretation, vulnerable to several controversial accounting doctrines...

Essay for Movie Roger and Me

Summer Bajwa 211510526 Corporate America Socio-economic Downfall Date: October 30, 2012 â€Å"Roger and me† is an eye-opening stance of dark part of Capitalism. Michael Moore’s documentary is a courageous attempt to unfold the damages, caused by Capitalistic mentality of the time – laying off 30,000 auto workers in an American city, Flint for the sheer purpose of profit. Moore’s presentation unfold the pathos of a society, suffers through the years of loss and sorrow. He showed how the â€Å"American dream† shattered. Moore, an Irish American Catholic, son of a middle class G.M. employee, observed the thousands of layoffs in Flint and the aftermath of the greed of General Motors, move from Flint to Mexico for cheap labour. He interviewed some auto workers as disguised TV journalist and found their intense revolt against GM chairman, Roger B. Smith. Moore attempted to confront him, but he failed to see him personally, nevertheless, he kept trying to get a chance to meet him. He interviewed an autoworker, who suffered nervous breakdown due to getting laid off, living in mental health facility.He showed in the movie all failed attempts of economically stabilize the city, such as, Flint convention and visiting bureau; Hyat Regency Hotel; Auto World; and Water Street Pavilion. US President Ronald Reagan, an Evangelist, Robert Schuler, Pat Boone, Bob,E. He attended GM Shareholder’s convention, but shut him off by Smith, the general manager and also being ridiculed by Smith’s board members. He met as well some female residents of Flint. A radio host joined Amway, as a sales woman and another resident, Rhonda Briton started selling rabbits.He showed the loss and sorrow of the residents, who got eviction notices from their Municipalities, i. e. immediate eviction during Christmas Eve. Moore shows in his documentary film the apathy and coldness of the riches and the devastation and anguish for the poors. He exemplified a r esident, who lost her job from GM plants, started raising rabbits for income and what Roger Smith did to the people of Flint, sums up the relationship between the employer and their employees.The rabbit woman states she raises the rabbits to the age of four months and then kills them; that way, they are nice and tender. At one point in the interview, she is holding a rabbit, caressing it ever so softly and then states indirectly that this one will be her dinner. She proceeds to kill, skin, and gut the rabbit in front of the camera. This leaves a haunting visual image in the mind of the viewer, showing that there is no difference from what GM has done to Flint and what she does to rabbits.What employers cannot understand is that human beings are not like rabbits and should not be treated as such. General Motors chairman Roger B. Smith announced the closure of Flint Auto plants and to shift to Mexico for cheaper labor. GM's board of directors, led by Roger Smith, decided to move to Me xico to reduce the wage and benefit expense of GM. Showing this; it was obvious that lots of Americans are socially brain-washed into believing that global competition and corporate downsizing is good for America.During one part of the film, as a majority of GM employees are cheering as the last truck rolls off the assembly line, a male GM employee comments, â€Å"Why are they cheering? They've just lost their jobs†. Moore shows his disgust and help public to see the real picture of the hidden intent. GM tried to justify its move through ad Propaganda to get support of general public. That’s why a part of public was cheering of GM move; it was a same story in the neighboring country, Canada. A majority Government passed the bill of free trade with US and later with Mexico, which called NAFTA.To change public opinion about the ferocious act of Free Trade, the Government justified it with statistical data of increasing trade (Policy and Partisanship). Hundreds and thousa nds of big companies left Canada and set up in states or Mexico. It was big economic fiasco in those years. The Government imposed GST to recover the losses because of NAFTA. Unemployment rate in Most of the provinces increased to the alarming level. In Flint, a city of auto plants faced major economic and social upheavals. Due to this shift by GM to Mexico, thirty thousand workers got unemployed.It caused Flint’s crime rate skyrockets, with use of weapons and murders. Crime becomes so common that when a TV channel tries to do a live story on the plant closings, someone steals the network's van (along with the cables), abruptly stopping the broadcast. Living in Flint becomes so desperate that it is commonly called Flint as the worst place to live in America. In terms of jobs within a country, supreme executive authority gets a mandate from the citizens of the state, not from the corporations.Corporations, especially Corporate America, have usually nothing to do with the livel ihood of the work force to gain economic power. It is much more interested in the stockholder's profit margin. Why do we allow corporations to replace our liberty, and the pursuit of happiness for the individual in favor of the stockholder? How can the employees even know what their rights are, if they are working in excess of 50 hours a week? Isn't it about time we start changing the basic structure of corporate America?We may restrict US corporations to own or lease, stock or property in foreign countries and to keep foreign corporations from manipulating the US economy. Any foreign corporation must not to be allowed to own or lease, stock or property in America. This way we could reverse the trend of outsourcing jobs to the cheapest third world country, force corporations to start manufacturing products within their own nation, and stop corporations from dictating policy in their own country and other nations. Moore shows in his movie how riches get richer and poor get poorer.Thi s is a sad depiction of Corporate America. This closure of GM auto factories cost hundreds and thousands job-loss; lack of funds at Municipal level to use for welfare of the residents; and run the city’s general works. Despite of GM decision-making of its move to Mexico, Chrysler, Chief, Iacocca, borrowed money from US Government to regain his dying company. He would have a choice to leave US and find cheaper labor in Mexico, but he introduced two affordable cars for general public. Chrysler did a great business and paid off all loans and gain lots of profit.It created jobs and circulate money within US. On the other hand, greedy, GM chairman, Smith, moved out to Mexico to have cheaper labor in cost of socio-economic fiasco in Flint, Michigan. The city has not enough funds to spend on garbage removal. The city health department holds a press conference and announces that the rat population in Flint has surpassed the human census. The department blames it on the fact that the city can only afford to pick up the garbage twice a month and offers a bounty for every dead rat brought in by a city resident.Eventually, Moore approached Smith and confronted to ask him to visit Flint and could see the devastation by himself. He mentioned how the residents of Flint, who couldn’t pay their rent, were evicted from their houses. Moore failed to convince, GM Chairman, Smith to bring him in Flint. He proclaimed that â€Å"as we neared the end of the 20th century†, as the rich got richer and the poor got poorer, and â€Å"it was truly the dawn of a new era. † At the end film displays the message â€Å"This film cannot be shown within the city of Flint†, followed by â€Å"All the movie theatres have closed. It was a bold attempt to give an eye-opening message to the country’s law makers the system needs to be overhauled and revise the boundaries and limitations of corporate America. Citation †¢ Christopher Waddell, â€Å"Policy a nd Partisanship on the Campaign Trail: How Mulroney Works His Magic Twice†, ch. 1 of R. B. Blake, Transforming The Nation: Canada and Brian Mulroney (2007) at p. 22 †¢ E-Notes Encyclopedia of Business, â€Å"U. S. -Canada Free Trade Agreement of 1989†

The other side of the ledger An indian view of the Hudsons Bay Company essays

The other side of the ledger An indian view of the Hudsons Bay Company essays The other side of the ledger is an Indian view of the Hudsons Bay company. The Hudsons Bay companys 300th anniversary celebration where Queen Elizabeth II among the other guests was present, was no occasion for joy among the people whose lives were tied to the trading stores. During the past 300 years, the history has been written by white men. They have only focused on the generosity of the traders and the benefits brought to the Indians. However, there is a sharp contrasting view from what Indians have to say about their lot in the companys operations. At the time of the history, Hudsons Bay company was expended over 1 million square miles of land which is now known as Canada. The Ruperts Land at that time was occupied by the Indians. They (Indians) believed that the land belonged to all men and hence, the land owned by the individual was unknown. However, they failed to recognize that the white men had felt superiority to impose power over their identities. Hence, they just drifted bit by bit into white mens monopoly and never got out of it. Overall, I think, the film has covered up all the basic arguments of the Indians and has helped to understand the period and the people of that time. It has covered all the basic problems of Indians having with the Hudsons Bay Company. In the following, I have highlighted the main points covered in the film which illustrate the basic problems As it is shown in the film, I too think that the introduction of the new weapons (i.e.: guns) was the beginning of the Indians revolution. All the other hunting methods were band. The distribution of weapons in Ruperts land was done by the H.B.C.. Since, company had established treading posts throughout the land and each post was run by the manager, raising up the cost for the weapons was in the hands of t ...

Battle of Messines in World War I

Battle of Messines in World War I Battle of Messines - Conflict Dates: The Battle of Messines took place from June 7 to 14, 1917, during World War I (1914-1918). Armies Commanders: British General Sir Herbert PlumerLieutenant General Sir Alexander GodleyLieutenant General Sir Alexander Hamilton-GordonLieutenant General Sir Thomas Morland212,000 men (12 divisions) Germans General Sixt von Armin126,000 men (5 divisions) Battle of Messines - Background: In the late spring of 1917, with the French offensive along the Aisne bogging down, Field Marshal Sir Douglas Haig, commander of the British Expeditionary Force, sought a way to relieve pressure on his ally. Having conducted an offensive in the Arras sector of the lines in April and early May, Haig turned to General Sir Herbert Plumer who commanded British forces around Ypres. Since early 1916, Plumer had been developing plans for an attack on Messines Ridge southeast of the town. The capture of the ridge would remove a salient in the British lines as well as give them control of the highest ground in the area. Battle of Messines - Preparations: Authorizing Plumer to move forward with an assault on the ridge, Haig began to view the attack as a prelude to a much larger offensive in the Ypres area. A meticulous planner, Plumer had been preparing to take ridge for over a year and his engineers had dug twenty-one mines under the German lines. Constructed 80-120 feet below the surface, the British mines were dug in the face of intense German counter-mining activities. Once completed, they were packed with 455 tonnes of ammonal explosives. Battle of Messines - Dispositions: Opposing Plumers Second Army was General Sixt von Armins Fourth Army which consisted of five divisions arrayed to provide an elastic defense along the length of their line. For the assault, Plumer intended to send forward the three corps of his army with Lieutenant General Sir Thomas Morlands X Corps in the north, Lieutenant General Sir Alexander Hamilton-Gordons IX Corps in the center, and Lieutenant General Sir Alexander Godleys II ANZAC Corps in the south. Each corps was to make the attack with three divisions, with a fourth kept in reserve. Battle of Messines - Taking the Ridge: Plumer commenced his preliminary bombardment on May 21 with 2,300 guns and 300 heavy mortars pounding the German lines. The firing ended at 2:50 AM on June 7. As quiet settled over the lines, the Germans raced to their defensive position believing that an attack was forthcoming. At 3:10 AM, Plumer ordered nineteen of the mines detonated. Destroying much of the German front lines, the resulting explosions killed around 10,000 soldiers and were heard as far away as London. Moving forward behind a creeping barrage with tank support, Plumers men assaulted all three sides of the salient. Making rapid gains, they collected large numbers of dazed German prisoners and achieved their first set of objectives within three hours. In the center and south, British troops captured the villages of Wytschaete and Messines. Only in the north was the advance slightly delayed due to the need to cross the Ypres-Comines canal. By 10:00 AM, the Second Army had reached its goals for the first phase of the assault. Briefly pausing, Plumer advanced forty artillery batteries and his reserve divisions. Renewing the attack at 3:00 PM, his troops secured their second phase objectives within an hour. Having accomplished the offensives objectives, Plumers men consolidated their position. The next morning, the first German counterattacks began around 11:00 AM. Though the British had little time to prepare new defensive lines, they were able to repel the German assaults with relative ease. General von Armin continued attacks until June 14, though many were badly disrupted by British artillery fire. Battle of Messine - Aftermath: A stunning success, Plumers attack at Messines was nearly flawless in its execution and resulted in relatively few casualties by World War I standards. In the fighting, British forces incurred 23,749 casualties, while the Germans suffered around 25,000. It was one of the few times in the war when the defenders took heavier losses than the attackers. Plumers victory at Messines succeeded in achieving its goals, but led Haig to over-inflate his expectations for the subsequent Passchendaele offensive which was launched in the area that July. Selected Sources First World War: Battle of MessinesHistory of War: Battle of Messines

Research paper on the author Dylan Thomas Example | Topics and Well Written Essays - 1750 words

On the author Dylan Thomas - Research Paper Example J.M. Kertzer has already noted that Thomas’ critics have made two conflicting claims: â€Å"some insist that he is "the least intellectual poet of the century" because his poetry does not appeal to or depend on reason; others hold that his work displays "rigorous intellectual organization" which provokes a subtle play of thought† (295). While the first assertion implied that the wild poet has created his poems spontaneously without resorting to logic; the second claim employed that Thomas had a rigorous intellectual control over his creations, although he was inspired by â€Å"the cult of irrationality†. Dylan Thomas, paradoxically, acknowledged both views and tried to reconcile them. On the one he asserted that his poems’ â€Å"form was consistently emotional† and â€Å"illogical naturally† (cited by Kertzer 295). On the other hand, he defined himself as a "painstaking, conscientious, involved and devious craftsman in words† (295). He advocated â€Å"passionate ideas† in order to reconcile both views. For him those â€Å"‘passionate ideas’ come to life ‘out of the red heart through the brain’ (EPW, p. 165). Both thought and feeling must be engaged in ‘the antagonistic interplay of emotions and ideas ... brain chords and nerve chords’† (295). Thus, he focused on mind-body relationship while he tried to synthesize rational thoughts with emotions as they are engaged in a battle. Furthermore, for him, a poem must be both intellectual and emotional â€Å"adventure† for the reader. Dylan Thomas’ notion of â€Å"adventure† must be examined more closely in order to have a better understanding of his poetics. According to Thomas, adventure is movement and â€Å"all poetical impulses are towards the creation of adventure† (296). For him, a poem does not reflect life; but itself must be part of life, as he described a poem in terms of action, and

Evaluation in human services Essay Example | Topics and Well Written Essays - 1000 words

Evaluation in human services - Essay Example Additionally, the staff may fear negative effects that evaluation can have on their employment. This negative implication of evaluation can include lost jobs for employees perceived to have underperformed or due to restructuring those results in elimination of some organizational functions and therefore role of some employees. Employees might also fear evaluation as it might result in increased workload for them especially when there is merging of some functions and roles. Therefore, fear and resistance to evaluation is as a result of employees not knowing the changes that this process will bring in the workplace; therefore, preferring maintenance of the status quo (Shell, 2002). Employee resistance to change is a widespread phenomenon in many workplaces since most of them do not want to be challenged by being asked to abandon routine and adopt new ways of doing things. Consequently, association of evaluation process to change in the way employees perform their duties is likely to en counter resistance (Austin, 2002). Evaluation has an important role in creating efficiency in organization functioning especially if it helps identify areas of waste, even in programs that seem to run successfully. Therefore, it is important that there is cooperation among everyone involved including staff and the management. When evaluation meets staff resistance, this indicates there is a problem that needs to be addressed through either the evaluation itself or prior to conducting staff evaluation. Therefore, the first area of concern when planning to undertake evaluation is to increase staff awareness of the process and possible actions based on results. Fear of evaluation is as a result of the unknown effect it will have on the staff especially as many of the employees wonder if they are going to lose their jobs, have increased workload or be held accountable for negative results. Consequently, evaluation should be done after employees have had adequate information access